ABOUT FEED BUDDY
PLAY. PRACTISE. IMPROVE. BY YOURSELF.
Feed Buddy is a British sports training brand built around one simple idea:
You shouldn't need a coach, training partner or teammate every time you want to practise.
We design affordable, easy-to-use sports training equipment that allows players of all ages and abilities to play more, practise more and improve by themselves — at home, in the garden, at the club, on court or wherever they want to train.
What started with our original Feed Buddy cricket machine has grown into a multi-sport training brand covering cricket, tennis, padel, pickleball and baseball, with an expanding range of innovative solo training products.
TRUSTED BY MAJOR UK RETAILERS
Feed Buddy machines aren't just available directly from us.
Our products are now sold by some of the biggest and most recognised retailers in the UK, including Argos, Tesco, B&Q, Debenhams, The Range and Rackhams.
For us, that's a huge endorsement of how far Feed Buddy has come — from developing an affordable machine that allowed a cricketer to practise alone, to becoming a recognised sports training brand available through major national retailers.
THE HOME OF SOLO SPORTS TRAINING
Feed Buddy specialises in products designed around independent practice.
Our philosophy is simple:
More practice = more repetition = more improvement.
Traditional sports practice often relies on somebody else. Someone has to bowl, throw, feed or hit the ball to you. Coaching is invaluable, but players also need the opportunity to practise what they've learned — again and again.
That's where Feed Buddy comes in.
Our machines and training aids are designed to become your personal practice partner, giving you consistent repetition whenever you want it.
No waiting for somebody else.
No wasted practice time.
Just you, your Feed Buddy and more opportunities to improve.
ONE IDEA. MULTIPLE SPORTS.
Whether you're working on your batting in the garden, practising your forehand on a tennis court, developing your volleys in padel, improving your pickleball game or working on your baseball swing, our goal remains exactly the same:
Make quality solo practice accessible and affordable.
Today, Feed Buddy develops training equipment across:
Cricket — automatic feed machines, bowling machines, practice nets and batting training aids.
Tennis — automatic ball machines, drop feeders, solo tennis trainers, rebound products and practice equipment.
Padel — affordable automatic ball machines designed for independent repetition and shot development.
Pickleball — automatic feeding machines and training products for one of the world's fastest-growing sports.
Baseball — automatic pitching and feeding machines designed to help players work on their swing, timing and hand-eye coordination.
And we're continuing to develop new products and enter new sports where we believe players can benefit from being able to practise effectively by themselves.
BUILT FOR REAL PLAYERS
We believe sports training equipment shouldn't only be available to elite athletes, professional clubs or people prepared to spend thousands of pounds.
Feed Buddy products are designed for juniors, adults, beginners, club players and serious competitors alike.
Our aim is to combine clever product design with affordability, portability and simplicity — creating equipment people can genuinely use at home and incorporate into everyday practice.
Because getting better at sport shouldn't depend on whether somebody else is available to practise with you.
YOUR PRACTICE PARTNER
From our first Feed Buddy machine to our growing range of sports training equipment, one principle has remained at the heart of everything we do:
Give players the freedom to practise more.
Whenever you have 10 minutes, 30 minutes or an entire afternoon, Feed Buddy gives you the opportunity to pick up your bat or racket and get to work.
Play by yourself.
Practise by yourself.
Improve by yourself.
FEED BUDDY — YOUR PRACTICE PARTNER.